Google Business Profile Posts Bug: What It Means for Your Business and How to Respond

April 30, 2025•10 min read

Google Business Profile Posts Are Gone? What You Need to Know About This Widespread Bug

Your Weekly Briefing on the Latest Google Business Profile Posts Display Issue

Google Business Profile Posts Are Gone?

Have you logged into your Google Business Profile recently and found yourself staring at the screen in confusion, wondering where all your carefully crafted posts have disappeared to? Don't worry – you're not alone. Business owners and marketers worldwide are reporting that their Google Business Profile posts (also called Updates) have mysteriously vanished from public view.
This dramatic disappearance includes Offers, Events, and What's New content that were previously visible in the "Updates" or "From the Business" section of Google Business Profile listings. Despite appearing to be successfully published in the backend, these posts are no longer showing up for users browsing your business on Google Search or Maps.
But before you panic, we have good news: all evidence points to this being merely a display bug, not a permanent feature removal or policy change from Google.

Understanding the Google Business Profile Posts Bug

What Exactly Is Happening?

Since late April 2025, the Google Business Profile ecosystem has been experiencing a widespread technical glitch. The primary symptom is straightforward but frustrating: posts that business owners can see in their backend management portal are completely invisible to the public on both desktop and mobile versions of Google Search and Maps.
According to reports across industry forums, this issue is affecting businesses of all types, across all industries, and in multiple geographic locations. As one business owner noted in a Google support forum thread: "I thought it was just me at first, but after checking with other business owners, it seems like everyone's posts have disappeared overnight."

Is This a Bug or a Feature?

All indicators suggest this is indeed a temporary technical glitch rather than a deliberate removal of functionality. Here's why:

The ability to create and publish new posts in the backend remains fully functional
No announcements from Google about intentionally removing or modifying the posts feature
Similar display issues have occurred with Google Business Profile features in the past
The problem appeared suddenly and universally, typical of backend bugs

Industry experts from Unbundl suggest this could be caused by "a backend bug, UI glitch, or possibly A/B testing of layout changes," but emphasize that "there's no evidence suggesting this is a permanent removal of the posts feature."

Why This Matters for Your Business

Google Business Profile posts are a valuable marketing tool for local businesses. They allow you to:

Promote special offers and events
Share news and updates about your business
Highlight products or services
Enhance your profile's freshness and engagement potential

More importantly, many SEO experts believe posts may serve as ranking signals in Google's local search algorithms [source].Even when not visible, the content from these posts may still be indexed and used to determine your business's relevance to search queries.
As noted by local SEO specialists at IT2: "Despite the public disappearance, businesses can still create and publish new posts in the backend; the issue appears to be limited to post visibility rather than publication functionality."

What Should You Do Right Now?

Keep Calm and Keep Posting

The single most important action to take right now is... to continue your regular posting schedule. Yes, that might seem counterintuitive when your posts aren't visible, but here's why it matters:

Backend data remains intact: Your posts are still being stored in Google's systems
Ranking signals may still apply: Google may continue using your post content for ranking purposes even if they're not displayed
Temporary nature: Display bugs typically get resolved within days or weeks
Competitive advantage: If your competitors stop posting while you continue, you may gain an edge when visibility returns

As the Local Search Forum discussion thread points out: "The last thing you want is for your competitors to keep posting while you pause and miss out on potential benefits."

Document and Report the Issue

While you continue posting, it's also wise to:

Take screenshots of your profile showing the missing posts section
Document when you notice changes (appearance or disappearance)
Report the issue through Google's Business Profile Help Center
Check if Google has acknowledged the problem on their official channels like @GoogleMyBiz on Twitter

This documentation can be especially valuable if you're managing profiles for clients, as it provides evidence that the issue is on Google's end, not due to your management practices.

Monitor for Changes

Keep a close eye on your profile over the coming days and weeks. Some businesses may see posts reappear before others, as Google often rolls out both bugs and fixes in stages. Regular monitoring will help you know immediately when the issue is resolved.
According to Unbundl's research: "Businesses were advised to continue posting as usual—pausing posting could mean missing out on ranking signals or engagement benefits if posts are still used in Google's algorithms behind the scenes."

The Bigger Picture: Google's Recent Update History

To put this bug in context, it's worth noting that Google regularly updates its algorithms and features. The past year has seen several major core updates that have impacted search rankings:

March 2025 – Core Algorithm Update (Source)
December 2024 – Core Algorithm Update (Source)
November 2024 – Core Algorithm Update (Source)
August 2024 – Core Algorithm Update (Source)
March 2024 – Core Algorithm Update (Source)

None of these updates specifically targeted the removal of Google Business Profile posts, which further supports the theory that the current issue is a bug rather than an intentional change.

Expert Tips for Maximizing Your Google Business Profile

While waiting for the posts visibility issue to be resolved, here are some actionable tips to continue optimizing your Google Business Profile[guide]:

Local SEO Tip of the Week

Make sure to mention your target cities in the captions of your posts. Your captions should not only discuss the services you offer but also where you offer them! This local content helps Google understand your service areas and can improve your visibility in location-based searches.
As IT2 explains: "In your post captions, mention your target cities along with your services to maximize local ranking potential. This remains important regardless of the bug, as content may still be indexed and used for ranking."

Focus on Other Profile Elements

While posts are temporarily invisible, double down on optimizing other aspects of your profile:

Reviews: Actively encourage satisfied customers to leave positive reviews and respond promptly to all reviews, both positive and negative[AI tools]
Photos: Upload fresh, high-quality images regularly. Google has indicated that profiles with recent photos perform better.
Products and Services: Ensure your products and services sections are comprehensive and up-to-date.
Q&A Section: Monitor and answer questions that customers post to your profile.
Business Information: Verify that your hours, contact information, and business description are accurate and complete.

Common Questions About the Google Business Profile Posts Bug

Is Google removing the Posts feature entirely?

No, there is no evidence or official communication suggesting Google plans to remove the Posts feature. The current issue appears to be a technical bug affecting post visibility, not a deliberate feature removal.

Will my previous posts return when the bug is fixed?

Based on previous Google Business Profile bugs and fixes, it's likely that when the display issue is resolved, your previously published posts will become visible again, assuming they haven't expired due to time limitations (certain post types like Offers have expiration dates).

Should I delete my old posts and recreate them?

This is not recommended. Deleting posts won't fix the visibility issue and could potentially result in permanently losing content that might reappear when the bug is fixed. Continue creating new posts as part of your regular schedule instead.

Is there a workaround to make posts visible during this bug?

Unfortunately, no reliable workaround has been identified. This appears to be a system-wide issue on Google's end that individual users cannot bypass.

How long will it take for Google to fix this?

While there's no definitive timeline, similar display bugs in Google Business Profile have typically been resolved within a few days to a couple of weeks. Google has not provided an official estimate for when this specific issue will be fixed.

Real Business Impact and Community Response

The Google Business Profile posts display bug has created a ripple of concern throughout the local business community. On theLocal Search Forum, business owners have shared various experiences:

"As a restaurant owner, I rely on weekly posts about our specials to drive foot traffic. Not being able to showcase these visibly is definitely impacting our weekend crowds," one forum member noted.
Another business owner commented, "We've been posting about our spring sale for two weeks now, and it's frustrating that potential customers can't see this information when they look us up."
Despite the frustration, the consensus among SEO professionals is clear: "This issue is widely considered a temporary technical problem, not a major change in Google policy or GBP functionality," according to multiple sources including support forums and industry websites.

Looking Ahead: What to Expect

As we monitor this situation, here's what businesses should anticipate:

Gradual Resolution: Google may fix the issue in stages, so some businesses might see their posts reappear before others.
No Data Loss: Based on previous bugs, it's unlikely that any post data will be permanently lost.
Potential UI Changes: Sometimes, bugs occur during updates, so when posts return, there might be slight changes to how they're displayed.
Official Communication: Google may issue a statement either confirming the bug or announcing when it's been fixed.

Conclusion: Stay the Course

The disappearance of Google Business Profile posts is undoubtedly frustrating, but all evidence points to this being a temporary technical glitch rather than a permanent change. The smartest strategy is to maintain your regular posting schedule and continue optimizing your profile across all available dimensions.
Remember, this "invisible" content may still be working behind the scenes to establish your business's relevance and authority in local search results. When visibility returns – as it almost certainly will – those businesses that continued their consistent posting efforts will likely be in a stronger position than competitors who paused their activities.
In the dynamic world of digital marketing, adaptability is key. This Google Business Profile posts bug is just another reminder of the importance of diversifying your marketing efforts while remaining persistent with proven strategies, even when facing temporary setbacks.
Have you been affected by this Google Business Profile posts display issue? What strategies are you implementing while waiting for a fix? Share your experiences and tips in the comments below!

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Nic Hossfeld

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